About Campaign

ends 31 Aug 2018, 11:59 PM
Make Children's Day special as one ERA and bring joy to 1,000 Disadvantaged Children!

2018 marks the 10th edition of Children for Children (CFC), a community outreach and fundraising initiative.

Help us bring 1,000 underprivileged children to spend Children's Day at S.E.A Aquarium and Maritime Experiential Museum in Resorts World Sentosa. They will also enjoy a musical production by students from CHIJ (Kellock) Primary School.

CFC is also a fundraiser for The Business Times Budding Artists Fund (BT BAF) which fully sponsors the arts training of children and youth from low income families. Since 2005, BT BAF has reached out to more than 16,000 underprivileged children and youth.

We appeal to you to donate $300 per child to enable our children to spend a joyful Children's Day and also to aid BT BAF in supporting talented children and youth in the arts. ERA management will contribute 1-for-1 dollar matching for every child supported by ERA sales personnel. Your donation is entitled to 250% tax deduction.


CFC is an annual community and fundraising event to bring underprivileged children to celebrate Children's Day at one of Singapore's iconic attractions. They also enjoy entertaining performances put up by their peers from CHIJ (Kellock) Primary School.

CFC is jointly organised by The Business Times, CHIJ (Kellock) Primary School and The RICE Company Ltd, a charity with IPC status.

About the Charity

Initiated in 2004 and adopted by The Business Times in 2005, The Business Times Budding Artists Fund (BT BAF) originated from a conviction that no child with the strong interest and potential in the arts should be denied the opportunity to develop his or her talents due to a lack of financial resources.

Since 2005, BT BAF has reached out to more than 18,000 financially-disadvantaged children and youth, between the ages of six to 19 years old, through a variety of programmes including camps, workshops, signature events and structured arts training programmes in Music, Dance, Theatre, Visual Arts and Tech+Arts. Beneficiaries receive lessons at arts training centres, The Little Arts Academy and 10 Square which are supported by the Fund and managed by The RICE Company Limited, a registered charity with IPC status. For more information, visit www.baf.sg.


Fundraising can help to raise more and change more lives.

Arts & Heritage
Children & Youth

Aminah Hussein, Contact Person