About Campaign

ends 26 Jul 2019, 11:59 PM
Support #invisiblepoor today. Aid those who fall through the cracks in the system by contributing to their needs through The Salvation Army.

Often, many heart-wrenching stories go unseen, and some may assume that everyone's needs will easily be met because we have a good system. Many times, the needy are amongst us in our neighbourhoods, but look again, the elderly with over-clutter in the flat is in need of basic necessities. Four public personalities have stepped forward to help make The Salvation Army's beneficiaries' stories and situations visible, by joining The Salvation Army and imaginem in this campaign, to be with the poor and their spaces.

imaginem, a social startup for photography on stories of our society, is supporting The Salvation Army by creating this series of black and white photographs to highlight the plight of the less fortunate in Singapore. This campaign provides thought provoking visuals to share the plight of the unseen in the community, with the hope of making the invisible visible.

Acts of doing good and helping the needy are never-ending for The Salvation Army, and we need all the support we can get from everyone to join us in mending the cracks in our community. Support us today and be a part of our life-changing work. Because of your kindness, many can have hope for a better tomorrow.

For more information on The Salvation Army or imaginem, kindly visit sg.salvationarmy.org or imaginem.online

Photo credits: imaginem and Aik Beng Chia

About the Charity

The Salvation Army has been touching lives in Singapore since 1935 and we remain committed in serving the underprivileged in the community without discrimination. To us, every life is precious and we actively help those in need regardless of age, race or religion.

Our diverse programmes reach out to vulnerable children and youth, frail elderly, struggling families, isolated migrant workers and other needy segments in our society.

Your support goes a long way in helping to transform our beneficiaries lives. Because of your kindness, many can have hope for tomorrow.

* Please note that we can only accept donations (from this portal) for The Salvation Army Singapore and not overseas countries.


Fundraising can help to raise more and change more lives.

Children & Youth
Social Service