About Campaign

ends 27 Sep 2021, 11:59 PM
We commemorate World Suicide Prevention day on 10 September every year.

Since 2015, SOS has begun life-changing conversations around suicide as preventable, encouraging those in need to seek the right support. From its #howru iconic black plasters in 2015 and 2016, to talking about it right in 2017 so that suicide is not trivialised, hurting those struggling with it or left behind because of it. In 2018 - 2020, #HopeThroughTheNight turned a hashtag into a platform of hope through community encouragement. Last year, we shone the light on reaching out and seeking help, regardless of gender.

In 2021, through the #HonestCookieSG campaign, our hope is all of Singapore will open up to honest conversations about how we're truly feeling inside. Because the more we get real with one another through honest sharing, the easier it is to talk about mental health issues in Singapore. Fund honest conversations today for just $2 per cookie. Your donation will support the production of more Honest Cookies for community centres. And more people can break the silence around mental health in Singapore.

Thank you for your generous donations. Every dollar moves us closer to providing relevant services to those vulnerable and in crisis in Singapore.

About the Charity

Founded in 1969, Samaritans of Singapore (SOS) is the leading suicide prevention agency in Singapore. Secular and not for profit, we provide 24-hour confidential emotional support to individuals facing a crisis, thinking about or affected by suicide. Through our programmes and services focused on suicide prevention, intervention, postvention, we hope to provide timely support to those in distress.

From 2016 to 2021, an average of 402 lives were lost to suicide in Singapore annually. This equates to more than one suicide death per day. With discussions surrounding mental health and suicide prevention more prevalent than ever, now is the time for us to make a change together.

With a 17.4% increase in the number of hotline calls answered and a 120% increase in the number of CareText messages replied, your donations will be important in helping SOS to match the rising demand for support amongst at-risk individuals across Singapore.

A donation of $1,000 can help SOS train our volunteers to take up 190 hotline calls, 290 CareText chats, or further support our CareMail platform or counselling sessions. Beyond enhancing our programmes and services, your donations will also allow us to continue providing our resources free of charge to those who need it most.

All funds donated will be dedicated towards SOS' enhancement and expansion of services and infrastructure. SOS also reserves all rights to pledge funds toward our Signature events.


Fundraising can help to raise more and change more lives.

Social Service