About Campaign

ends 27 Sep 2021, 11:59 PM
We commemorate World Suicide Prevention day on 10 September every year.

Since 2015, SOS has begun life-changing conversations around suicide as preventable, encouraging those in need to seek the right support. From its #howru iconic black plasters in 2015 and 2016, to talking about it right in 2017 so that suicide is not trivialised, hurting those struggling with it or left behind because of it. In 2018 - 2020, #HopeThroughTheNight turned a hashtag into a platform of hope through community encouragement. Last year, we shone the light on reaching out and seeking help, regardless of gender.

In 2021, through the #HonestCookieSG campaign, our hope is all of Singapore will open up to honest conversations about how we're truly feeling inside. Because the more we get real with one another through honest sharing, the easier it is to talk about mental health issues in Singapore. Fund honest conversations today for just $2 per cookie. Your donation will support the production of more Honest Cookies for community centres. And more people can break the silence around mental health in Singapore.

Thank you for your generous donations. Every dollar moves us closer to providing relevant services to those vulnerable and in crisis in Singapore.

About the Charity

On average in Singapore, more than 408 lives were lost to suicide annually from 2015 to 2020: that's about 1-2 suicides every day.

According to the WHO globally, for every suicide death, more than 20 others would have attempted it.

Samaritans of Singapore (SOS) is the only suicide prevention centre in Singapore. We are a secular non-profit organisation which provides 24-hour confidential emotional support to people thinking about suicide, affected by suicide, or who have difficulty coping during a crisis. We take a holistic approach to suicide work with an emphasis on suicide prevention, intervention and postvention.

To find out more, visit www.sos.org.sg.


Fundraising can help to raise more and change more lives.

Social Service