About Campaign

ends 31 Dec 2022, 11:59 PM
You don't have to watch helpless on the sidelines as others fall victim to unfortunate circumstances.

SAFRA invites you on a quest to raise funds for the less privileged in Singapore, especially those hit hardest by difficult times.

Your donation will help low-income and vulnerable families, youths and children under the President's Challenge as part of SAFRA Cares.

A series of charity initiatives to mark 50 years of supporting NSmen, SAFRA Cares creates opportunities for members, NSmen and their families to help those in need, while bonding through meaningful experiences.

Join this mission to bring practical help and give hope again to those who have lost it. To see how else you can be a part of it, visit www.safra.sg/SAFRAcares

You might find that even the littlest gift that may insignificant to you, can be massive to someone in need!

About the Charity

The President's Challenge is an annual community outreach and fundraising campaign for charities selected every year by the President's Office. It is a call to all Singaporeans in doing their part in building a more caring and inclusive society.

Initiated in 2000 by former President S R Nathan, the Challenge represents the coming together of people from all walks of life, to help the less fortunate. In 2012, under the leadership of former President Tony Tan Keng Yam, the Challenge was expanded to go beyond fundraising by including volunteerism and social

In 2018, President Halimah Yacob announced a $10 million fund (Empowering For Life Fund) which will empower vulnerable groups through skills upgrading, capacity-building and employment. Visit http://www.pc.org.sg/WhoWeSupport to find out about the benefiting organisations supported by President's Challenge this year. 100% of the donations received go towards the charities we support.


Fundraising can help to raise more and change more lives.

Children & Youth

President's Challenge Secretariat, Contact Person