About Campaign

ends 30 Nov 2020, 11:59 PM
Families for Life is calling on families to Share The Care this National Day by donating to President's Challenge. In challenging times such as these, let us stand united and celebrate in a meaningful way, supporting the vulnerable in our community. After all, a strong nation is rooted in strong families!

Support us by:

1) Donating directly to receive an exclusive e-recipe booklet. To redeem, email your donation receipt to [email protected]

2) Buying a special agar-agar kit for $10 from any of Phoon Huat Pte Ltd's 15 retail stores from 20 July. The kit contains 5 agar-agar pre-mix and a National Day agar-agar recipe contributed by President Halimah Yacob.

3) Buying any "Red & White" Dessert from our participating bakeries.

For more information: https://www.familiesforlife.sg/unite-at-an-event/Pages/FFLSTC-for-Presidents-Challenge.aspx

About the Charity

The President's Challenge is an annual community outreach and fundraising campaign for charities selected every year by the President's Office. It is a call to all Singaporeans in doing their part in building a more caring and inclusive society.

Initiated in 2000 by former President S R Nathan, the Challenge represents the coming together of people from all walks of life, to help the less fortunate. In 2012, under the leadership of former President Tony Tan Keng Yam, the Challenge was expanded to go beyond fundraising by including volunteerism and social

In 2018, President Halimah Yacob announced a $10 million fund (Empowering For Life Fund) which will empower vulnerable groups through skills upgrading, capacity-building and employment. Visit http://www.pc.org.sg/WhoWeSupport to find out about the benefiting organisations supported by President's Challenge this year. 100% of the donations received go towards the charities we support.


Fundraising can help to raise more and change more lives.

Children & Youth

President's Challenge Secretariat, Contact Person