About Us

Great Eastern is a leading insurer and trusted brand in the region. As the Life Company, we have been here for Singaporeans for the past 113 years, to lifeproof them and their loved ones against life's uncertainties. We are also committed to giving back to the community and helping the needy and vulnerable in the markets where we operate.

To rally our people - both corporate employees and the distribution force - behind our corporate social responsibility efforts, we launched Great Eastern Cares in 2018 to bring together our community programmes, strengthened by active employee volunteerism initiatives. Our approach is driven by supporting causes and charities that help the less fortunate and vulnerable, including low-income families, women, children and youth, elderly and disadvantaged communities.

Our Programmes

Since 1987, we have supported Community Chest through our ChildrenCare and GoldenCare programmes and have raised more than $11 million for its beneficiaries. We support the Straits Times School Pocket Money Fund through fundraising activities such the Great Eastern Community Shield and charity car wash and carnival. Our volunteers also engage the AWWA Senior Community Home elderly to bring them cheer and provisions during the festive season.

To promote better health among the community, we sponsor events such as our signature Great Eastern Women's Run, which is into its 15th edition this year. We started the Great Eastern Amateur Football League in 2015 to provide a platform for young players to uncover their sporting potential under the guidance of our financial representatives and was a sponsor of the Singapore Premier League for 10 years.
  • Children & Youth
  • Community
  • Elderly
  • Families

Group Corporate Communications

Great Eastern