About Campaign

ends 15 May 2021, 11:59 PM
In line with Jeans For Genes, a global campaign that seeks to increase awareness for hereditary causes of diseases such as cancer, IN GOOD CAMPANY is pledging our support via a specially curated Denim collection.

By purchasing any denim piece (including new styles) between 20 April to 30 April 2021, 10% of the nett sales proceeds will go to fund the good work of the National Cancer Centre Singapore (NCCS). Shop our Denim collection at ION Orchard, Jewel Changi Airport or our online store at https://ingoodcompany.asia/products/denim-edit

Funds raised will be used to drive research, expand knowledge and advance care programmes for those with increased genetic risk of developing cancer.

Join us on social media to help spread awareness by posting your best denim #ootd with the hashtag #J4GSG on 25 April 2021 (National DNA Day). Go a step further and make a donation today.

About the Charity

Someone in Singapore is diagnosed with cancer every hour. For many, a cancer diagnosis is an emotional and difficult time. The NCCS Cancer Fund helps support the fight against cancer by supporting patient care, cancer research and cancer education.

NCCS helps over 26,000 cancer patients each year. From the moment they are diagnosed and throughout their treatment we are with them, providing the very best care, by the best people, in the best place.

Donate today and help us give hope to people with cancer.

All donations received are managed by SingHealth Fund (SHF), an institution of Public Character (UEN 201624016E).
All donors are required to provide their Tax Reference number (e.g. NRIC/FIN/UEN where applicable) to enjoy tax deduction. The donation will be automatically included in the donor's IRAS tax assessment. As such, we will not be sending any official receipt, unless upon written request by the donor.

Please note that donations must be made before 15 December for processing and be included in time for tax assessment in the same year.


Fundraising can help to raise more and change more lives.