About Campaign

ends 31 Dec 2023, 11:59 PM
"I have always been someone who strives to outdo myself. Helping those in need has always been one of the top few things on my list, even in trying times. Fundraising for Dementia Singapore has become a challenge I set for myself since 2020," shared Esther Ho, the founder and veteran of local fine jewellery retailer MUS.za at Raffles Hotel Arcade.

In December 2021, MUS.za launched a coffee-table book titled 'Gems of Memories', featuring a collection of heart-warming and inspiring stories to raise funds for Dementia Singapore. This year, MUS.za continues this campaign, in hopes that the book will inspire philanthropy and acts of love among people in Singapore.

Championing the dementia cause is also something close to Esther's heart, as her late mother lived with dementia during her final years.

Simply donate $100 and receive a copy of 'Gems of Memories' (while stocks last). Donors will be notified of the collection.

About the Charity

Dementia Singapore was formed in 1990 as the 'Alzheimer's Disease Association' to better serve Singapore's growing dementia community, increase awareness about dementia, and reduce the stigma surrounding the condition.

As Singapore's leading Social Service Agency (SSA) in specialised dementia care, Dementia Singapore aims to advocate for the needs of people living with dementia and their families; empower the community through capability-building, knowledge and consultancy; and deliver quality, person-centred care innovations.

Dementia Singapore is registered as a company limited by guarantee UEN No. 202111519K.


Fundraising can help to raise more and change more lives.