About Campaign

ends 31 Jan 2020, 11:59 PM
Animal Allies (a CRF program) is bringing back one of the most successful and impactful campaigns to Singapore: Veganuary! And thanks to our charity's members, each dollar you donate in this campaign will be matched until our $3000 goal is reached. Your $50 becomes $100... $250 becomes $500!

What's Veganuary? A challenge for people to try vegan for one month. Every day they will get an email of free recipes, documentaries, tips, tricks and more to help them understand the environmental and health benefits of a vegan diet. Veganuary is loved by the participants, with over 98% saying they'd recommend others to try!

Of course, it makes a huge impact for the animals as well. In a lifetime, a Singaporean can easily eat more than 4,000 animals... So when we inspire people to stop eating them through Veganuary, a lot of lives are spared. For our first campaign in SG in 2019, it translated to preventing 89,000 animals from the cruelty of factory farming.

And a lot of people try it - in 2019 alone over 250,000 around the world tried it! As such, we want to scale it up in Singapore in 2020 and need are marketing budget to support it. We already are partnering with several restaurants in Singapore to offer new vegan dishes for January + with the app Abillionveg to bring exclusive deals for people trying the new food. We're also planning new events!

Please help us make Veganuary 2020 bigger so we can save even more animals - donations are matched, so your impact is huge!

About the Charity

The Centre for a Responsible Future (CRF) is a registered non-profit and charity in Singapore. Our mission is to inspire and support people and organizations in Singapore to make more humane, healthy, and sustainable choices through advocacy, education, and engagement. We focus on advocating sustainable diets for your health, the environment and animal welfare through our dedicated programmes.

Get in touch: [email protected]


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