Our Campaign Story

ends 01 Sep 2020, 11:59 PM

We want to recognize that in a Singaporean context specifically, there are several vulnerable groups that are unable to have their basic necessities met during this pandemic and remain disadvantaged in the fight against COVID-19. This disproportionately leads these groups to have poorer health outcomes, which can become even more dire during a pandemic of this scale.

Understanding these challenges and wanting to play our part in the COVID-19 pandemic, we are launching Walk For Health to empower our communities through health information, and open communication channels. Our initiative aims to keep in mind the health of not just marginalized groups, but that of our community too. More simply put, we invite members of our neighborhoods to log either the kilometers they were able to run, walk or bike in a week, or the minutes of exercise they were able to do.

We are inviting interested parties to join our Strava club (www.strava.com/clubs/walkforhealth), to either log their exercise and keep others motivated or participate in our optional weekly challenges! Participants can then use this simple conversion to make their donations:

For every 1 KM walked/jogged/biked = $1
For every 15 minutes of exercise = $1

Our hope is that as you are putting your personal health first, you are also thinking of those who are unable to do so!

About The Charity

Food from the Heart is a charity founded in February 2003 by Singapore-based Austrian couple Henry and Christine Laimer, who were inspired to channel surplus food from bakeries to families in need after they read an article about bread wastage.

Today, Food from the Heart is Singapore's foremost independent food charity with IPC status that makes a tangible and meaningful contribution to fighting hunger through bread rations and food packs. With the support of donors, food industry partners and more than 10,000 volunteers, Food from the Heart made a difference to the lives of 53,700 people throughout Singapore by distributing S$6.35 million worth of food in 2020.

To alleviate hunger by providing reliable, consistent and sustainable food support to the less-fortunate through food distribution programmes.

For more information, please visit www.foodfromtheheart.sg.


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