Our Campaign Story

ends 31 May 2022, 11:59 PM

As a caregiver to my son with OCD and my mum with Dementia, I experienced burnout while caring for both. Through attending CAL's C2C program in 2015, I realized the importance of self-care and respite.

I started a pre-C4MW campaign walk (1st Walkie Talkie Therapy) with a group of caregivers cum volunteers in Punggol on 17th April. The group discovered that walking and talking are therapeutic. Besides temporarily reducing caregiver stress, the activity creates bonding among the caregivers. Everyone agreed to make it a regular get-together.

"Walkie Talkie Therapy" is a sub-campaign organized by Caregivers Alliance Limited (CAL) to raise funds for caregivers of persons with mental health issues. The rhythmic movement of walking is therapeutic and can stimulate the brain and facilitates emotional processing. During communication, our inner experience is translated into words, sentences, and stories. "Feel good" conversations can give us a sense of well-being.

Through this sub-campaign, I hope that caregivers can walk out of their homes, discover the environment around them, and practice self-care. Only with a healthy and happy caregiver can there be a healthy and happy loved one.

Please support the "Walkie Talkie Therapy" movement by donating generously.

About Campaign

CAL FOR MENTAL WELLNESS (C4MW) aims to raise funds for Caregivers Alliance Limited (CAL) to continue supporting caregivers of persons with mental health issues in the community. Tapping on the Tote Board Enhanced Fund-Raising Programme, we aim to raise $500,000, for dollar-to-dollar matching from the Government, capped at $250,000.

Besides raising funds, the campaign aims to boost mental health awareness and literacy among the general public. We also hope to spread awareness about the availability of fully-funded programmes and services for caregivers of people with mental health issues, that are offered by CAL.

We are rallying the community and caregivers to get creative and start their own mini campaigns in support of the cause. Anyone interested to participate can choose any activity and seek donations to complete milestones or commitments. For example, "If I receive $10,000 in donations, I will cycle around the island" or "If I receive $500 I will conduct a zoom baking class for 10 people".

CAL will lead several activities that anyone can participate in. Suggestions for campaigns will be provided on our website (cal4mentalwellness.sg), and social media, and we will feature public-led campaigns throughout the four week period to inspire and motivate others. All campaign creators will be referred to as Mental Wellness Champions (MWCs). This sets the ball rolling for CAL's foray into developing a pool of MWCs within the community.

About The Charity

Caregivers Alliance Limited (CAL) is a professional non-profit organisation in Singapore dedicated to meeting the needs of caregivers of persons with mental health issues and dementia through education, support networks, crisis support, tailored services and self-care enablement. While there are other organisations providing support to the community affected by mental health issues, only CAL focuses exclusively on supporting caregivers with professional services.

CAL was incorporated on 25 October 2011. Our founding members are Singapore Anglican Community Services, Caregivers' Association of the Mentally Ill and BinjaiTree Limited.

CAL is an approved Institution of a Public Character (IPC), which reflects that it is exclusively non-profit in nature. In 2019, CAL won the Charity Governance Award 2019 (medium charities category), awarded by the Charity Council in recognition of it having adopted the highest standards of governance, in line with the Code of Governance for Charities & IPCs.

Social Service