To advocate for more constructive and co-ordinated action to increase awareness of the public to the incidence of breast cancer To increase awareness of breast cancer at all levels of society family members, employers, employees, the general public and the medical professional community To emphasise the importance of early detection through regular breast cancer screening To identify and help implement opportunities to provide easier access to regular breast cancer screening and at affordable rates To provide support to breast cancer patients/survivors and their familiesTo work closely with various breast cancer-related support groups and organisations in order to complement and optimise efforts to eradicate breast cancer as a life-threatening disease