Our Campaign Story

ends 15 May 2021, 11:59 PM

The Curve Cult would like to help out in this battle against cancer. Having lost her mother to breast cancer in 2012, our Founder Rani Dhaschainey has been very passionate about doing her part in the fight against cancer.

We will be donating 20% of the gross sales of all denim items from 22 April to 30 April 2021 towards the Jeans For Genes Campaign. These items will include jeans, jeggings, and denim shorts.

You also have the option to donate directly to Jeans For Genes through this giving.sg page.

We look forward to your support for this cause. Together, we hope to go above and beyond our goal of $1000 for this cause.

Funds raised will be used to drive research, expand knowledge and advance care for those with increased genetic risk of developing cancer.

We also encourage you to unite and celebrate Jeans For Genes day on 25 April, World DNA Day, by wearing their favourite jeans or wearing blue, making a donation and shouting out your support online with the hashtag #J4GSG

About The Charity

Someone in Singapore is diagnosed with cancer every hour. For many, a cancer diagnosis is an emotional and difficult time. The NCCS Cancer Fund helps support the fight against cancer by supporting patient care, cancer research and cancer education.

NCCS helps over 26,000 cancer patients each year. From the moment they are diagnosed and throughout their treatment we are with them, providing the very best care, by the best people, in the best place.

Donate today and help us give hope to people with cancer.

All donations received are managed by SingHealth Fund (SHF), an institution of Public Character (UEN 201624016E).
All donors are required to provide their Tax Reference number (e.g. NRIC/FIN/UEN where applicable) to enjoy tax deduction. The donation will be automatically included in the donor's IRAS tax assessment. As such, we will not be sending any official receipt, unless upon written request by the donor.

Please note that donations must be made before 15 December for processing and be included in time for tax assessment in the same year.


Fundraising can help to raise more and change more lives.