Our Campaign Story

ends 31 Jul 2020, 11:59 PM

The COVID-19 Pandemic has impacted many in Singapore, especially those from less privileged backgrounds.

Shell has initiated this campaign which aims to rally the community to contribute nutritious breakfast bundles for those families in need. Breakfast essentials like milk, cereals and breakfast condiments and spreads, are sometimes overlooked in food donations and we want to create awareness of the importance of these essentials to these families.

To kickstart this campaign, Shell is bringing breakfast bundles to 10,000 such families. Join our efforts in reaching out to even more families! Each breakfast bundle has been specially curated by The Food Bank Singapore (FBSG).
100% of the funds will go towards FBSG for the provision of breakfast essentials and operational cost of running this initiative.

Together let's create a brighter tomorrow, by making the most important meal of the day a reality for everyone in Singapore!
#SGunited #StrongerTogether

About Campaign

As we all know, breakfast is the most important meal of the day. However, some of our beneficiaries do not have access to a nutritious meal. Help us provide a breakfast bundle to our low-income families and elderly to help them kick-start their day with a smile!

Every breakfast bundle will consist of milk, bread/pastries, coffee/tea/hot beverage, cereals/oats.

About The Charity

The Food Bank Singapore acquires donated food from farms, manufacturers, distributors, retail stores, consumers, and other sources, and makes it available to those in need through a network of member beneficiaries.

The Food Bank Singapore was set up by Nichol and Nicholas Ng, a pair of siblings running a food distribution business, FoodXervices Inc Pte Ltd. After observing the food industry for more than a decade, they realised the need for a food bank in Singapore. Founded in 2012, we were given charity status in 2012 and IPC status in 2015.

Our mission is TO END FOOD INSECURITY IN ALL FORMS in Singapore.

We now have a total of 360 member beneficiaries that includes:
Family Service Centres (FSCs)
Senior Activity Centres (SACs)
Various types of homes (Nursing Homes, Children's Homes, Halfway houses)
Soup kitchens
Other voluntary welfare organizations (VWOs) and registered charities

Children & Youth
Social Service