Selina's 2016 MDS Challenge
by Selina McCole
for Aidha Ltd
Our Campaign Storyends 30 May 2016, 11:59 PM
On 8 April, I fly to southern Morocco to undertake a six-day 156 mile (250 km) race in the Sahara Desert. The Marathon des Sables (MDS) is known as the toughest footrace on earth, where competitors carry everything they need for the week on their back except water (collected at checkpoints) and a shared tent, and survive in temperatures up to 50 degrees Celsius (122 degrees Fahrenheit).
Over the past nine months, I've run over 2,000 miles in training and added a further two official marathons to my total of nine. I've never run an ultra-marathon though, so the fourth day, which is typically over 90KM long, is sure to prove both a mental and physical challenge!
My race challenges are nothing compared to those faced by foreign domestic workers, though, who make the tough decision to leave their families at home to earn money in Singapore. After years of remitting their salaries back home, many return with no savings and facing an uncertain future. So I'm running to raise money for Aidha, a charity which seeks to change that future by providing financial literacy programmes, incl. money management, computer and entrepreneurial skills to these foreign domestic workers, thereby empowering them to create sustainable futures for themselves and their families.
The impact is profound, with 7 in 10 students setting up their own businesses or investing in assets in their home countries. Please invest in a woman's future today by donating to Aidha.
Aidha, an award-winning NGO provides financial literacy programmes such as money management, computer literacy, leadership and entrepreneurial skills for foreign domestic workers and lower-income women.
79% of our students to start a business or invest in productive assets like livestock, land or building in their home countries, 84% save monthly or every other month and a majority of them transfer the knowledge they have learnt to their families and friends, creating a significant multiplier effect. The multiplier effect is significant as it means that their children now have a chance to be educated and to break out of the vicious poverty cycle.
Educate 1 woman, impact 9 lives.