Our Campaign Story

ends 16 May 2022, 11:59 PM

Zalifah: I used to stand at the overhead bridge across the CTE and scream when things got tough. I remembered how good it felt to let out the frustrations and concluded that screaming is good for my mental health. I'm currently on crutches and have yet to regain my mobility fully. However, this will not stop me from doing my part to raise funds to support CAL's work and advocate for mental wellness because I'm a caregiver.

Jeremiah: While screaming out loud helps to release all the emotions that one is going through, it may come across as awkward to others. Similarly, caregivers caring for loved ones with mental health issues face stigma and may hesitate to seek help. A SCREAM is one way for someone crying out for help and support. I would like to do my part to raise funds to support CAL's work in advocating for caregivers and their mental wellness while encouraging them they are not alone.


On 7 May, for every $100 donated, we will walk 1 km at ECP and/or for every $50 donated, we will shout a phrase related to mental wellness/health on a breakwater with all our might. We will throw in random screaming for free.

Please donate generously to this cause that's very close to our hearts. No amount is insignificant. Your donations will go a long way in helping CAL meeting the needs of caregivers of persons with mental health issues.

If you would like to join us for the walk, register here: https://forms.office.com/r/kdk14NdfsC.

About Campaign

CAL FOR MENTAL WELLNESS (C4MW) aims to raise funds for Caregivers Alliance Limited (CAL) to continue supporting caregivers of persons with mental health issues in the community. Tapping on the Tote Board Enhanced Fund-Raising Programme, we aim to raise $500,000, for dollar-to-dollar matching from the Government, capped at $250,000.

Besides raising funds, the campaign aims to boost mental health awareness and literacy among the general public. We also hope to spread awareness about the availability of fully-funded programmes and services for caregivers of people with mental health issues, that are offered by CAL.

We are rallying the community and caregivers to get creative and start their own mini campaigns in support of the cause. Anyone interested to participate can choose any activity and seek donations to complete milestones or commitments. For example, "If I receive $10,000 in donations, I will cycle around the island" or "If I receive $500 I will conduct a zoom baking class for 10 people".

CAL will lead several activities that anyone can participate in. Suggestions for campaigns will be provided on our website (cal4mentalwellness.sg), and social media, and we will feature public-led campaigns throughout the four week period to inspire and motivate others. All campaign creators will be referred to as Mental Wellness Champions (MWCs). This sets the ball rolling for CAL's foray into developing a pool of MWCs within the community.

About The Charity

Caregivers Alliance Limited (CAL) is a professional non-profit organisation in Singapore dedicated to meeting the needs of caregivers of persons with mental health issues and dementia through education, support networks, crisis support, tailored services and self-care enablement. While there are other organisations providing support to the community affected by mental health issues, only CAL focuses exclusively on supporting caregivers with professional services.

CAL was incorporated on 25 October 2011. Our founding members are Singapore Anglican Community Services, Caregivers' Association of the Mentally Ill and BinjaiTree Limited.

CAL is an approved Institution of a Public Character (IPC), which reflects that it is exclusively non-profit in nature. In 2019, CAL won the Charity Governance Award 2019 (medium charities category), awarded by the Charity Council in recognition of it having adopted the highest standards of governance, in line with the Code of Governance for Charities & IPCs.

Social Service