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Our Campaign Storyends 02 Jul 2020, 11:59 PM
Underprivileged seniors have been the hardest hit during the circuit breaker. Seniors are no longer allowed to mingle. Home visits and social outings cancelled; senior activity centers closed. Many lack human connection for mental wellbeing. Unlike the digital savvy, they are unable to turn to the digital world to pass time or stay connected online. Socially isolated, our seniors feel increasingly demoralized or depressed.
Project Audible Cheer is fundraising for MP3 radio sets, to provide multilingual audio programs and music. We hope the songs of yesteryears can bring daily nostalgic comfort and cheer. Funds from this campaign will be used to purchase radio sets for Lions Befrienders' beneficiaries.
3Pumpkins, a non-profit arts company, is our content partner. MP3 cards will be loaded with programs created in Mandarin, dialects, Malay and Tamil, as well as music playlists selected for seniors.
Project Audible Cheer has been featured on TODAYOnline and AsiaOne:
Thank you for your compassionate support!
About The Charity
Established in 1995, LB has more than 25 years of experience in befriending and caring for seniors in order for them to age in place in the community. Over the years, LB strives to address the varied needs of more than 86,000 seniors by adopting a senior-centric approach in its eldercare services. Leveraging on the support of some 1,000 regular volunteers, we actively engage more than 6,000 at-risk seniors via a spectrum of integrated eldercare service from preventive to intervention through comprehensive programmes, including social, emotional, mental and physical, to improve their quality of life.
Amid the challenges in the eldercare landscape, LB undertakes constant review and adjustment to its programmes and services. Under our Community Outreach arm, we currently operate 10 Active Ageing Centres, 3 Cluster Support, 2 Senior Group Homes and Home Personal Care services. Our Befriending arm extends island-wide befriending services to socially isolated seniors. For its exemplary disclosure and corporate governance practices, LB was conferred the Charity Transparency Award by the Charity Council in 2016 and 2017.