Our Campaign Story

ends 10 Sep 2022, 11:59 PM

This year's adopted charity for Mrs Singapore World 2020 is Singapore Association For Mental Health.
We advocate to promote the human rights of persons with mental disorders and to reduce stigma and discrimination.
Combating stigma is by no means an easy task. Stigma leads to discrimination where sufferers of mental disorders become isolated and become a prime target of all kinds of humiliating remarks within the community and at the workplace.
This is one reason why persons struggling with depression and other mental disorders often do not seek help or openly talk about their mental health issues.

Wrongful assumptions that persons with mental illness cannot recover must be corrected. This is where advocates should come out in full force to debunk this misconception.

Your donation can help fund SAMH programmes and activities supporting and sustaining mental health recovery, to equip peers suffering from depression and mood disorders in staying mentally well by conducting meaningful and relevant programmes; and giving them hope & encouragement .

About The Charity

Your donation matters.

Your invaluable donation can empower and help our beneficiaries in their journey to recovery and mental wellness. With your kind support, we can continue to provide rehabilitative, outreach, and creative services and programmes to persons with mental health issues, and help them recover and reintegrate back into the community.

Your generous gift also counts in funding our efforts to raise public awareness about mental well-being and resilience, as well as reduce the social stigma, and promote acceptance and respect for persons with mental health issues.

Established in 1968, the Singapore Association for Mental Health (SAMH) is a non-profit and non-government social service organization, a registered charity under the Charities Act and an approved Institution of Public Character (IPC). We have been awarded the coveted Charity Transparency Award in 2018 & 2019 by the Charity Council. SAMH is also the 2020/21 recipient of the Singapore Prestige Brand Award (SPBA) Special Merit.


Fundraising can help to raise more and change more lives.

Children & Youth
Social Service