Our Campaign Story

ends 22 Jul 2020, 11:59 PM

I am 9 years old so I need big people like you to help us.

Like Penguins in winter, we need to help each other so that children can grow up into a better world.

Dear adults, would you help us so that we can be there to build a better world for you when you are OLD.

About Campaign

ChildAid is an annual charity concert in aid of The Straits Times School Pocket Money Fund (STSPMF) and The Business Times Budding Artists Fund (BTBAF). This year's concert premiered online on July 15 and will be available till October 14. Viewers will get a unique cutting-edge 360-degree immersive video with Ambisonics surround sound experience featuring well-known home-grown music veterans and rising young talents.

With the present COVID-19 pandemic, the two charities are facing their greatest challenge in fundraising to help the thousands of beneficiaries under their care. To this end, the ChildAid 2020 concert will be brought forward to July (instead of November in previous years) to help in fundraising to ensure that our beneficiaries continue to be taken care of during these difficult times. The fundraising will continue till end November.

STSPMF pays for socially disadvantaged school-going children's meals and transport fees, while BTBAF supports financially disadvantaged but artistically talented children's lessons in the performing and visual arts.

COVID-19 has brought much hardship on our children from vulnerable families. We hope you may open up your hearts and support ChildAid so that together we can continue to look after our disadvantaged children to keep them well and engaged during this tough and trying period.

Donations will be eligible for 2.5 times tax deduction. ChildAid is jointly organised by The Straits Times and The Business Times.

About The Charity

The RICE Company Limited (TRCL) is a not-for-profit organisation and registered charity with IPC (Institutions of Public Character) status.

TRCL seeks to harness the potential of the arts to benefit under-served children and youths in the community. TRCL manages a social fund (The Business Times Budding Artists Fund), arts centres (The Little Academy and 10 Square Youth) in Northpoint city and Orchard Central, creative spaces (The Pavilion at Far East Square and Hillside1820) and two subsidiaries (Global Cultural Alliance and Millet Holdings).

For more information, visit www.therice.sg

Arts & Heritage
Children & Youth
Social Service