As a brand that designs for women by women, we want to give back to our local community this year with the intention of Pink October.

In a global effort to raise awareness on breast cancer, October has been designated as the Pink October. Pink month is a month where efforts to educate those concerned about the disease, including early identification and signs and symptoms associated with breast cancer.

Beyond this month, we aim to support the Breast cancer foundation with the launch this non-profit campaign to shed light on personal health and awareness. With the support of our K.BLU women community, we aim to raise funds and give back in the form of fund donation. With every donation made, a donor will be eligible to receive a pink swimwear from us.

We hope that the launch of this fundraising campaign can help create greater awareness of breast cancer and spread the important message on early detection and breast screening.

Find out more about how one can detect for breast cancer on our blogpost.

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Breast Cancer Foundation (BCF) is a non-profit organisation with an IPC status. Our mission is to eradicate breast cancer as a life-threatening disease. Set up in 1997, BCF is committed to raising awareness about breast cancer through talks, events and publications that advocate early detection through regular screening, as well as supporting survivors and their families through various befriending and training activities. As one of the few advocacy groups in the world with a Men's Support League that was integrated with Caregiver Support Group in year 2017, BCF aims to encourage greater male participation in society's fight against this affliction. For more information, visit www.bcf.org.sg or follow us on Facebook and Instagram.