Our Campaign Story

ends 31 Dec 2015, 11:59 PM

Guided by an unwavering commitment to investing into the next generation, Julius Baer believes in positively contributing to the social fabric of the communities in which we operate with the aim of creating sustainable and stable economies for the future. Through M.I.L.K, we at Julius Baer believe in doing our part to support underprivileged children from low-income families. These children are often left at risk and are vulnerable to undesirable social influences, including dropping out of school permanently. Together with our preferred charity M.I.L.K, we have continued to provide the financial assistance required for day-to-day living for these youths and children beneficiaries. We believe that by helping the children of our society today, we are creating better, brighter futures for tomorrow.

About The Charity

Registered in June 2004, MILK (Mainly I Love Kids) Fund ("MILK Fund") is a charity organisation that was set up to reach out and help disadvantaged children who "fall through the cracks" of our social safety net. We work alongside mainstream programmes, through our partners, to plug the gaps and provide a holistic approach that guide these disadvantaged children back to mainstream society. Besides plugging service gaps, MILK Fund is also focusing on transformational programmes that can help children break out of the poverty cycle.
These children come from low-income, troubled families or impoverished communities and some are physically challenged. We support them in their education, care and guidance, vocational and livelihood development and other special needs so as to give them the opportunity to develop to their full potential.


Fundraising can help to raise more and change more lives.

Children & Youth