Our Campaign Story

ends 31 Jan 2021, 11:59 PM

At Maybank Human Capital, we care for U. We also want to be someone's reason to smile.

Please support by making a donation here, which will be matched dollar-for-dollar by Maybank. To make this a fun challenge, Human Capital commits to clock in 300K steps collectively.

The steps we clock will also contribute to North West CDC's Steps of Solidarity initiative, to further raise funds for North West CDC's local assistance schemes to benefit the less privileged including students, families and seniors. This means our initiative will have further impact for the community!

About Campaign

Centred on the spirit of giving, Maybank's Heart of Singapore (#HeartofSG) campaign seeks to unite everyone from different walks of life to empower our communities in need.

To double the public's efforts, Maybank will match donations raised dollar-for-dollar up to S$180,000 for the 5 supported charities under the #HeartofSG campaign!

Click on 'Fundraise Now', to create your sub-campaign and help raise funds! For fundraisers who are gifting items for donations, please make delivery arrangements outside of Giving.sg. We suggest stating your contact details in your campaign description for the donor to reach you.

The supported SSAs under THE Empowering for Life Fund (ELF) for President's Challenge (PC) 2020 are:
- Movement for the Intellectually Disabled of Singapore (MINDS)
- Muscular Dystrophy Association (Singapore)
- Society for the Physically Disabled (SPD)
- WE CARE Community Services
- Club HEAL

The #HeartofSG campaign is in line with Maybank's mission to Humanise Financial Services, shining a spotlight on those in need as they weather the onslaught of Covid-19.

Maybank is dedicating donations to ELF for President's Challenge 2020 because their programmes reach out to disadvantaged groups in the areas of skills upgrading, capacity building and employment.

About The Charity

The President's Challenge is an annual community outreach and fundraising campaign for charities selected every year by the President's Office. It is a call to all Singaporeans in doing their part in building a more caring and inclusive society.

Initiated in 2000 by former President S R Nathan, the Challenge represents the coming together of people from all walks of life, to help the less fortunate. In 2012, under the leadership of former President Tony Tan Keng Yam, the Challenge was expanded to go beyond fundraising by including volunteerism and social

In 2018, President Halimah Yacob announced a $10 million fund (Empowering For Life Fund) which will empower vulnerable groups through skills upgrading, capacity-building and employment. Visit http://www.pc.org.sg/WhoWeSupport to find out about the benefiting organisations supported by President's Challenge this year. 100% of the donations received go towards the charities we support.