Our Campaign Story

ends 19 Feb 2018, 11:59 PM

Last Friday before Giving Week, through the NVPC, Autobahn Motors A.K.A ABM (Whom recently made news internationally by innovating the world's first luxury car vending machine - https://goo.gl/w8t4LV ) met PLAYEUM.

ABM shared with Playeum about the idea of sponsoring a classic Volkswagen Beetle to get as many people to leave their fingerprint on the Car to create a piece of collaborative art to raise funds and awareness for Playeum.

Playeum is a non-profit that promotes children's voices and learning through open-ended, unstructured, child-led play. Playeum (www.playeum.com) carries out its social mission through the Children's Centre for Creativity at Gillman Barracks, teacher training, outreach and design of learning and play spaces and community work with children from marginalised backgrounds.

This guerilla idea is ground-up, self organised, community and social network driven. Anyone can just come leave your mark on this limited edition car, or just come and volunteer , ta pao donuts, bring water, OR also importantly, donate here if you can, or just help make this viral.

JOIN US in this Fingerprint Beetle campaign to raise funds for PLAYEUM

100 Selegie Road
29th Nov onwards
10-5 pm


Also look out for a series of unplanned lastminutedotcom campaigns of 10 weeks to promote Emergency Arts and the Art of Everything from 11 Dec 2017 at this location. Keep a look out!!! #supportthearts

About The Charity

Playeum is a non-profit independent organisation that champions children through play and creativity, and is also an advocate and promoter of the voice and rights of children. They see children as authentic culture citizens. Through direct participation and collaborations with artists and art groups, they offer all children equal opportunities to create, express and ignite their imagination while using play to enhance social emotional learning and confidence building.

They run Asia's first Children's Centre for Creativity currently located at the serene settings of Gillman Barracks. The Centre is opened to ALL children, where they can play freely everyday 6 days a week. For those where fees are a consideration, they have the Play-It-Forward fun where donors pay it forward. Playeum works closely with community partners such as Family Service Centres (FSCs), Children's Home & Child Protection Services to ensure that children from disadvantaged backgrounds have the space and time to play creatively, through the support of the Play-It-Forward programme.

Playeum also does social impact work with children from challenging backgrounds through high touch programmes and workshops that use play to enhance social emotional learning and confidence building. For corporates who would like to sponsor these programmes, contact us directly at [email protected]


Fundraising can help to raise more and change more lives.

Arts & Heritage
Children & Youth