Our Campaign Story

ends 31 Dec 2021, 11:59 PM

(24 JUL UPDATE: Ignore the target. Just donate generously. I still have 500+ books to give away to you! Remember to fill up my Google form at bit.ly/dearbabysg so I can mail the book to you.)

Dear Friends, I am raising funds for charity through selling this book I wrote and self-published, Dear Baby. Dear Baby celebrates the joy and journey of parenthood. It is meant for families with children aged 0 to 6.

All funds raised will go directly to PAVE Singapore, which focuses on family and relationship abuse. Your donation will also be eligible for 250% tax deduction.

Why did I choose PAVE SG? First, the theme of "Dear Baby" is about families, and PAVE helps build stronger families. Second, 2021 is the year of Celebrating SG Women, and most victims of abuse are female. Third, it is a cause close to my heart.

For every $20 donated, I will send you a copy of Dear Baby. Feel free to donate more, regardless of how many books you would like!

After donating, fill up this form at bit.ly/dearbabysg so that I can mail the book to you. Otherwise, I will not have your details.

I have spent $5,000 on illustration and printing, and expect to spend another $1,000 on distribution. Please support generously! For any queries, you can reach me at [email protected]

My dearest thanks,

About The Charity

Donation received will be utilised for the following purposes: - Remedial services - Preventive and Developmental Services (PDS) - Professional training and development programmes - Public Education - Training, Research & Advocacy - General operating expenses


Fundraising can help to raise more and change more lives.

Children & Youth
Social Service