Our Campaign Story

ends 21 Sep 2022, 11:59 PM

My name is Lydia Nah, CEO of Lydia Nah Coaching. Together with 2 other confident business women, Im hosting an international zoom charity event where we spread awareness on women investing in themselves. It all starts from that powerful decision to go for our dreams.

It is with our hope that through our transformational stories, that every woman makes that powerful decision to invest in herself. Her dreams, her desires, her future.

I would love for the proceeds to go to Daughters of Tomorrow, to support low-income women gain employment.

About Campaign

The lack of childminding support is one of the biggest factors preventing a woman from being gainfully employed. Even though there are childcare institutions in Singapore, most operate during standard office hours, and impose fines when parents are late in picking their children up. This results in women with caregiving responsibilities being unable to sustain jobs in industries that do not adhere to these standard hours. Even if they do work the standard office hours, childcare emergencies such as a child suddenly falling sick and being unable to go to school, might require a woman to have to make the difficult choice between career and family.

With that in mind, a few of our community leaders launched the Community Childminding Network, catering for after-childcare hours and contingency support to help low-income women access and hold jobs in the retail, hospitality, F&B and sectors with rotating shifts. These service sectors often face a shortage of manpower, and the main contributing factor is that these jobs are based on shift work and usually require them to work on weekends.

But this problem is not immediately solved by gaining employment. Since salary payments usually come at the end of the month, women would still require support in their first few months on the job.

About The Charity

Empowering Women, Enabling Families.

Daughters Of Tomorrow is a registered charity organization with IPC status in Singapore whose mission is to facilitate livelihood opportunities for underprivileged women, and support them in achieving financial independence and social mobility for their families.

Social Service
Women & Girls