by Golden Girls
Our Campaign Storyends 31 Mar 2016, 12 AM
We are taking up the dare by dressing up as 'Chantek' Peranakan ladies to inspire the women to dare to be beautiful, both inside and out. 'Chantek' means 'beautiful' in Malay, and the Peranakans are descendants of Chinese traders who settled in Malacca and local brides. In the 19th century, the Peranakan Chinese migrated to Penang and Singapore, bringing with them a rich culture in customs, cuisines and art.
We are dressing up in Sarong Kebayas, the traditional dress won by the Peranakan ladies. We are reminded of our mothers, the 'heros' in our lives who have demonstrated their resilience in overcoming obstacles while bringing up their families. Like the Peranakan women, our mothers always put the family first and strive for perfection (as demonstrated in the delicate handiwork of the kebaya, kasut manek (beaded slippers) and artwork.
Support our campaign by donating now!
The #Dare2Dress 2016 campaign is a fund-raiser to help unemployed women find confidence and work that will build a future for themselves and their families. Join in the challenge by dressing up as your hero/heroine at work, school, or play and ask your supporters to donate to our cause. Your participation and donation will go to Image Mission Ltd to run the Dress for Success Singapore programme.
Participate as an individual or team by registering as a fundraiser for this campaign. Write your story of which hero you will dress as, on any day between 7 and 11 March 2016, where your supporters can spot you in your hero's dress, and ask them to support you by donating under your campaign.
Image Mission Ltd is the first charity of its kind in Singapore, to promote economic independence for the disadvantaged by providing free image coaching and professional attire for job interviews and work. We are the official licensee of Dress for Success Singapore, that supports disadvantaged women looking for employment. Our compelling reasons to work with women are: An estimated 188,000 Singapore women may be living in poverty (in households with $2000 per month); 29,400 Singapore women are unemployed; Of these, 8,820 may be living in poverty the bottom 30%).
We are an independent registered charity and are self-funding and run by volunteers. Clients are referred by VWOs, charities and non-profit organisations. All our services and clothing are provided free-of-charge to the women-in-need. Your donations will go towards running this program. Help us to help disadvantaged women in Singapore build a future for themselves and their families.