Our Campaign Story

ends 31 Mar 2016, 11:59 PM

We are taking up the dare by dressing up as 'Chantek' Peranakan ladies to inspire the women to dare to be beautiful, both inside and out. 'Chantek' means 'beautiful' in Malay, and the Peranakans are descendants of Chinese traders who settled in Malacca and local brides. In the 19th century, the Peranakan Chinese migrated to Penang and Singapore, bringing with them a rich culture in customs, cuisines and art.

We are dressing up in Sarong Kebayas, the traditional dress won by the Peranakan ladies. We are reminded of our mothers, the 'heros' in our lives who have demonstrated their resilience in overcoming obstacles while bringing up their families. Like the Peranakan women, our mothers always put the family first and strive for perfection (as demonstrated in the delicate handiwork of the kebaya, kasut manek (beaded slippers) and artwork.

Support our campaign by donating now!

About Campaign

The #Dare2Dress 2016 campaign is a fund-raiser to help unemployed women find confidence and work that will build a future for themselves and their families. Join in the challenge by dressing up as your hero/heroine at work, school, or play and ask your supporters to donate to our cause. Your participation and donation will go to Image Mission Ltd to run the Dress for Success Singapore programme.

Participate as an individual or team by registering as a fundraiser for this campaign. Write your story of which hero you will dress as, on any day between 7 and 11 March 2016, where your supporters can spot you in your hero's dress, and ask them to support you by donating under your campaign.

About The Charity

Image Mission Ltd is the first charity of its kind in Singapore to promote the economic independence of the disadvantaged by providing free job interview coaching and professional attire.

We are an independent registered charity, with IPC status since 2017. We manage Dress for Success Singapore as an affiliate of international non profit organisation Dress for Success Worldwide.

In Singapore, some 10,000 women from disadvantaged backgrounds are unemployed. Many come from low income households. Most have young children with no financial support. Some are victims of domestic violence, have mental health challenges or a disability.

With a job, they have the means to work towards financial independence and break out of the poverty cycle. Your donation will go towards running the Dress for Success Singapore programme to empower these women build a brighter future for themselves and their families!

Women & Girls