Our Campaign Story

ends 16 May 2022, 11:59 PM

CAL will be organising 2 virtual origami sessions to guide participants on how to craft the beautiful blooms for the upcoming Mother's Day. Come join us!

Session 1 (Origami Rose): 27 April, Wednesday, 7-8pm
Session 2 (Origami Ribbon Heart): 4 May, Wednesday, 7-8pm

Register now on Eventbrite: https://www.eventbrite.sg/e/321135523997

Here are two recommended simple tutorials to get you started:

- Rose: https://www.youtube.com/watch?v=BATWfPjr3MI&ab_channel=OrigamiPrincess

- Ribbon Heart: https://www.youtube.com/watch?v=VF-jgltXozk&ab_channel=ColorMania

Bloom for Mental Wellness is a sub-campaign organised by Caregivers Alliance Limited to raise funds for caregivers of persons with mental health issues. Through this sub-campaign, we hope to inspire everyone to express their love and appreciation to the caregivers in their lives, one (origami) bloom at a time.

Originating from Japan, origami is an art form that has been found to enhance mindfulness, and is even used as a therapeutic tool to cope with mental illness.

To participate, simply make a donation (any amount big or small), create your origami artwork, and pass it on!

Remember to tag @CALSingapore or use the hashtags #Bloom4MentalWellness #CAL4MentalWellness for us to view your masterpieces! (Note: your profile has to be set to public. For private profiles, feel free to send us a Direct Message.

About Campaign

CAL FOR MENTAL WELLNESS (C4MW) aims to raise funds for Caregivers Alliance Limited (CAL) to continue supporting caregivers of persons with mental health issues in the community. Tapping on the Tote Board Enhanced Fund-Raising Programme, we aim to raise $500,000, for dollar-to-dollar matching from the Government, capped at $250,000.

Besides raising funds, the campaign aims to boost mental health awareness and literacy among the general public. We also hope to spread awareness about the availability of fully-funded programmes and services for caregivers of people with mental health issues, that are offered by CAL.

We are rallying the community and caregivers to get creative and start their own mini campaigns in support of the cause. Anyone interested to participate can choose any activity and seek donations to complete milestones or commitments. For example, "If I receive $10,000 in donations, I will cycle around the island" or "If I receive $500 I will conduct a zoom baking class for 10 people".

CAL will lead several activities that anyone can participate in. Suggestions for campaigns will be provided on our website (cal4mentalwellness.sg), and social media, and we will feature public-led campaigns throughout the four week period to inspire and motivate others. All campaign creators will be referred to as Mental Wellness Champions (MWCs). This sets the ball rolling for CAL's foray into developing a pool of MWCs within the community.

About The Charity

Caregivers Alliance Limited (CAL) is a professional non-profit organisation in Singapore dedicated to meeting the needs of caregivers of persons with mental health issues and dementia through education, support networks, crisis support, tailored services and self-care enablement. While there are other organisations providing support to the community affected by mental health issues, only CAL focuses exclusively on supporting caregivers with professional services.

CAL was incorporated on 25 October 2011. Our founding members are Singapore Anglican Community Services, Caregivers' Association of the Mentally Ill and BinjaiTree Limited.

CAL is an approved Institution of a Public Character (IPC), which reflects that it is exclusively non-profit in nature. In 2019, CAL won the Charity Governance Award 2019 (medium charities category), awarded by the Charity Council in recognition of it having adopted the highest standards of governance, in line with the Code of Governance for Charities & IPCs.

Social Service