Our Campaign Story

ends 31 Dec 2021, 11:59 PM

One of the most gratifying experiences for volunteers in the mentoring journey is when our mentees step up to pay it forward and to champion our cause. Jaslyn (not her real name) is one such mentee in the Free For Good Family. We first met her in prison in 2016 when she was serving a 16-month sentence. It was then when she decided to use her time productively to prepare for her new life after discharge by joining the Free For Good Programme and a baking course provided by Singapore Prison Service.

Jaslyn was discharged in February 2017. She found a sales job, got married and had her first child, a boy in 2019 when she was 36 years old. However, she continued to explore her passion for baking. Some big sisters got a first taste of her baking skill when she participated in a FFG Chefs Challenge with her lava cream puffs. She started in a small way with cookies and cakes for festive occasions and birthdays and slowly built her customer base through word of mouth.

Jaslyn continued to stay connected to the FFG Family and is an active contributor to the group. She started charity work in 2018 by baking birthday cakes for children in the Children's Wishing Well organisation. Jaslyn agreed to champion the FFG fundraising efforts by contributing her delicious cakes for the #ChoosetoChange project.

For a donation of $100, donors can choose ONE of her 5-inch best selling cakes. Please support Jaslyn and help her to bake it till she makes it to her target of $2,000!

About Campaign

#ChoosetoChange with Beautiful People to commemorate 15 Years of Mentorship through empowerment!

Our target is $75,000, which will be matched dollar-for-dollar by Toteboard's EFR grant, for all online fundraising via giving.sg. That will mean a whopping $150,000 to celebrate 15 years of Beautiful People!

Beautiful People's #ChoosetoChange campaign seeks to amplify positive impact of mentoring relationships. We hope to inspire you by highlighting mentees who have chose to challenge themselves to achieve their dreams.

Your contribution to the #ChoosetoChange campaign will support Beautiful People's mentorship programmes. Take a step towards making a change in the lives of our mentees - for our mentees to work towards positive change to become the next generation of inspiring leaders.

As Beautiful People is an Institution of a Public Character (IPC), all donations from at least $10 will receive a 2.5x tax deduction.

#SGCares #GivingWeekSG #CityOfGood

About The Charity

Mentoring. It is the simple idea that dreams come true because of someone who believes in the one who dreams. This one simple idea has seen us walk into residential rehabilitation homes, schools, living rooms and behind prison bars, to touch the lives of those who have become our family. Beautiful People, started in 2006, is a volunteer movement dedicated to building mentoring relationships that support young women and men, exploring the idea of freedom within and without, and helping them realise their dreams. We are a relationship, not a programme. We refuse to be constrained by the boundaries of fixed programme durations. We celebrate the ordinary everyday heroes who are the mentors and mentees, growing together in an extraordinary journey of challenging their own limits. Our philosophy of support translates into a powerful experience for growth and self-discovery through a combination of life-skills training, mentoring, and coaching.

Children & Youth
Women & Girls