About Campaign

ends 31 Mar 2021, 11:59 PM
Help us bring breastfeeding support to mothers in Singapore. BMSG is there for mothers when they are at a very vulnerable time in their lives. We provide a listening ear as well as evidence-based information to empower women to meet their breastfeeding goals. Please help us to support women and families by donating today.

This campaign is part of the government fund-matching programme, which means that every dollar that you donate before end of March 2021 will be matched by the SG government and Tote Board. This means double the impact for our charity!

About the Charity

The Breastfeeding Mothers' Support Group (BMSG) Singapore is a charity run entirely by mothers, for mothers. It is the first and only non-profit organisation in Singapore that supports and reaches out to pregnant and breastfeeding women through our counselling services, workshops and talks as well as public events.

Founded in 1975, we help mothers who are trying to, or planning to, breastfeed with peer-to-peer support, giving them the latest evidence-based information so that they can make informed decisions for their own and their babies' health. Each year we train a new batch of volunteer counsellors who then donate their time and expertise running workshops and manning the helpline and social media groups.

BMSG is not a government-funded entity and we do not receive regular fundings from any agencies - we are powered by donations from the community. BMSG is managed mostly by volunteers with just two part-time admin staff; all counsellors are volunteers who do not take any payment or gratuity. Your donation will go towards training and operational funds.


Fundraising can help to raise more and change more lives.

Children & Youth
Women & Girls