About Campaign

ends 31 Mar 2021, 11:59 PM
Help us publish a children's book!

As part of fundraising and raising awareness, the Breastfeeding Mothers' Support Group, Singapore (BMSG) is launching a book titled, 'My Sweet Baby'.

'My Sweet Baby' is a children's picture book about breastfeeding, family and Singapore.

The picture book features our unique diversity of Singapore families in the landscape of our country. You will find heartlands and familiar places of interest wonderfully woven into the illustrations. Follow the babies as they grow and thrive on family relationships and breastfeeding.

'My Sweet Baby' also delicately informs about breastfeeding through the beauty of its words and illustrations. A helpful information blurb about the BMSG and our services will be found at the end pages of the book.

The picture book makes a wonderful reading aloud companion for families, aiding to inculcate early reading habits. It makes a perfect gift for expecting parents, soon-to-be older siblings, and even to friends around the globe!

The picture book is thoughtfully written by Atiqah Halim and Far'ain Jaafar, both volunteer breastfeeding counsellors of the BMSG and published Singaporean children's picture book authors.

It is also lovingly illustrated by Ummu Tolha, a mother who breastfed through great adversity (read her story here: https://tinyurl.com/y8afxa2j).

We appreciate your support for this initiative and look forward to sharing the joy of 'My Sweet Baby'! Do expect to receive the book in early 2021.

About the Charity

The Breastfeeding Mothers' Support Group (BMSG) Singapore is a charity run entirely by mothers, for mothers. It is the first and only non-profit organisation in Singapore that supports and reaches out to pregnant and breastfeeding women through our counselling services, workshops and talks as well as public events.

Founded in 1975, we help mothers who are trying to, or planning to, breastfeed with peer-to-peer support, giving them the latest evidence-based information so that they can make informed decisions for their own and their babies' health. Each year we train a new batch of volunteer counsellors who then donate their time and expertise running workshops and manning the helpline and social media groups.

BMSG is not a government-funded entity and we do not receive regular fundings from any agencies - we are powered by donations from the community. BMSG is managed mostly by volunteers with just two part-time admin staff; all counsellors are volunteers who do not take any payment or gratuity. Your donation will go towards training and operational funds.


Fundraising can help to raise more and change more lives.