About Campaign

ends 31 Mar 2022, 11:59 PM
Breastfeeding Mothers' Support Group Singapore (BMSG) is celebrating our 30th anniversary supporting and advocating for mothers in their breastfeeding journey. While we have made some great strides, BMSG still has a lot to accomplish. We need your support to reach our goal of helping 10,000 women meet their breastfeeding goals.

Celebrate with us by making a donation to our cause!

If you are celebrating a birthday, a milestone, an anniversary or a joyous occasion, share the joy! Commemorate the special occasion with a meaningful donation to our cause.

Your donation will directly fund operations, programmes and services we provide to empower women to meet their breastfeeding goals.

Why not spread the joy? Share the link to this page to as many friends of yours and invite them to join in our celebrations and cause!

About the Charity

The Breastfeeding Mothers' Support Group (BMSG) Singapore is a charity run entirely by mothers, for mothers. It is the first and only non-profit organisation in Singapore that supports and reaches out to pregnant and breastfeeding women through our counselling services, workshops and talks as well as public events.

Founded in 1975, we help mothers who are trying to, or planning to, breastfeed with peer-to-peer support, giving them the latest evidence-based information so that they can make informed decisions for their own and their babies' health. Each year we train a new batch of volunteer counsellors who then donate their time and expertise running workshops and manning the helpline and social media groups.

BMSG is not a government-funded entity and we do not receive regular fundings from any agencies - we are powered by donations from the community. BMSG is managed mostly by volunteers and a full time staff with three part-time admin staff. All counsellors are volunteers who do not take any payment or gratuity.

Your donation will help fund our programmes and defray operational costs.


Fundraising can help to raise more and change more lives.

Children & Youth
Women & Girls