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About Us

The Breastfeeding Mothers' Support Group (BMSG) Singapore is a charity run entirely by mothers, for mothers. It is the first and only non-profit organisation in Singapore that supports and reaches out to pregnant and breastfeeding women through our counselling services, workshops and talks as well as public events.

Founded in 1975, we help mothers who are trying to, or planning to, breastfeed with peer-to-peer support, giving them the latest evidence-based information so that they can make informed decisions for their own and their babies' health. Each year we train a new batch of volunteer counsellors who then donate their time and expertise running workshops and manning the helpline and social media groups.

BMSG is not a government-funded entity and we do not receive regular fundings from any agencies - we are powered by donations from the community. BMSG is managed mostly by volunteers and 2 part-time admin staff. All counsellors are volunteers who do not take any payment or gratuity.

Your donation will help fund our programmes and defray operational costs.

Our Programmes

Our mission is to:
1. support breastfeeding mothers
2. educate pregnant and breastfeeding mothers and families
3. advocate for breastfeeding mothers and raise public awareness

We achieve these aims by the following:

1. Counselling and mother support

a. Counselling is available by phone and WhatsApp 365 days a year. Phone lines are staffed by volunteer counsellors who are also mothers.
b. Our Facebook support group has over 27,000 members and is moderated by our volunteer counsellors. Counsellors also respond to every breastfeeding query posted by mothers individually.
c. Monthly mum-to-mum meet ups for mothers to discuss their breastfeeding issues are also facilitated by volunteer counsellors.

2. Education

a. Monthly breastfeeding workshops for pregnant and/or breastfeeding mothers and their families.
b. Monthly workshops on breastfeeding and returning to work.
c. We run an annual 12-week training programme which educates our new volunteer counsellors in the latest breastfeeding guidance and counselling skills.
d. Informational talks at local libraries and community events.

3. Public Awareness & Advocacy in the Community

a. We reach out to mothers and the community through public events and the media.
b. Work collaboratively with SIFECS, ABAS and other organisations to protect breastfeeding.

To find out more about BMSG, you can visit our social media handles or our website:

Our Wish List

Art & Craft

Pull Up Stand (Design and Print)
Printing of Breastfeeding Booklets

  • Children & Youth
  • Families
  • Health
  • Women & Girls

Juliza Jamel

Breastfeeding Mothers' Support Group (S)

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